The dialect or regional accent of a speaker can convey a great deal to the listener and be viewed as either Nike TN Shoes Wholesale positive or negative. In general, a standard, mainstream accent makes the speaker come across as better educated and more successful, but people with regional accents sound more friendly and trustworthy.
If your ad is running on a local radio station, you might consider using a voice artist who speaks in the cheap nike regional dialect, but it could be worth doing some market research first. Studies have shown that while some speech communities respond well to people who sound just like them, others are actually turned-off by their own accent.
People from different social classes or subcultures have distinctive ways of speaking. If you listened to cheap nike running shoes four people from California on the radio you could probably identify the valley girl, the surfer dude, the rapper and the computer geek based on just a few sentences. Using a voice artist who speaks in a way that summons up a social stereotype can be an advantage if that image is one you want associated with your product.
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